Beyonce is channelling her cowgirl roots, and it’s a sight to be seen.
Modelling her new rodeo-inspired Ivy Park collection, the singer is paying homage to her Houston upbringing.
Being her fourth Adidas x Ivy Park drop, the Texas native, 39, modelled the incredibly western range, which features a lot of cow print, cowboy hats, and some surprisingly revealing denim chaps.
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The new line celebrates the “undeniable influence of black cowboys and cowgirls,” a press release states.
Beyonce’s new designs feature western-style apparel, footwear and accessories – all with a modern twist.
The new range will be exclusively dropped on adidas.com in the US for 24 hours on August 19, before it’s launched globally on August 20.
The incredibly inclusive collection is available in sizes XXXS-4XL/1X-4X with prices ranging from $US25-$200 ($A35-$A280).
The singer is also launching a children’s line for her fourth Adidas x Ivy Park collaboration, enlisting her kids Blue Ivy, 9, and twins Rumi and Sir, 4, for the campaign.
In the clip, Beyonce wears matching Ivy Park apparel with her children.
“The rodeo isn’t just for the grown-ups. Introducing Ivy Park Kids #ivyparkrodeo #ivyparkkids,” read the caption to the advertisement shared on Instagram. The children’s apparel launches online on August 19.
Chatting to Harpers Bazaar for their Icon Issue cover story, Beyonce explained why she wanted to expand into children’s wear.
“I’m excited that Ivy Park x Adidas will now feature kids’ clothing with this drop,” she said. “On our family vacations, we love to co-ordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So it is a natural progression for Ivy Park to introduce a selection of key silhouettes in children’s sizing.”