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Channel 7 smashes Nine in ratings after winning the rights to The Voice

By , in Entertainment , at August 10, 2021 Tags: ,


Channel 7 are reaping the rewards of nabbing The Voice from rival network Channel 9, in a move that prompted a surprisingly catty response from the network last year.

The singing talent show premiered to its largest audience in five years on Sunday night, backing up that successful launch with another win on Monday night against Nine’s The Block and Ten’s Survivor.

It comes after Channel 9 had scoffed at Seven in a statement last year issued after news broke that Seven had poached the franchise.

“Unfortunately due to the age of the show and its declining demographic profile, The Voice had become by far the poorest financial performer on our slate. We wish Seven well in their quest to revive yet another Nine show,” a network spokesperson scathingly said after Seven secured the rights in December.

Now that ratings are in, they may be eating their words.

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With a revamped format and all-star judging panel comprising Rita Ora, Jess Mauboy, Guy Sebastian and Keith Urban, plus Sonia Kruger as host, ratings have skyrocketed.

On Sunday, over 1.3 million Aussies in metro cities tuned in to the premiere episode, airing just after the closing ceremony of the Olympics.

The reality show blitzed The Block Fans vs Faves premiere on Channel 9 which opened to 747,000 viewers, a surprisingly soft number for the popular renovation show, which premiered to 947,000 viewers last year. Meanwhile, Survivor on Channel 10 pulled in 609,000 metro viewers on Sunday night.

The following night, the second episode of The Voice pulled in 1.162 million viewers metro, dominating The Block with 627,000 and Survivor with 618,000.

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Last year on Nine, metro premiere ratings for The Voice were at 1.082 million, compared with 1.064 million in 2019, 1.072 million in 2018 and 1.277 million in 2017, which means this year’s premiere result is the best in five years.

“We are delighted with how The Voice is performing,” a Seven spokesperson told today.

“Our reinvention of the show has been a triumph and proven what we always knew: that The Voice is one of the greatest TV brands in the world.

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