If you’re familiar with the famed television painter Bob Ross from his public television show “The Joy of Painting,” then chances are you have an expectation of what a trailer for a Bob Ross documentary would look like. Gentle music. Soothing voiceover. Happy trees.
Netflix likely knows this, and so the streaming giant has worked hard to thwart those expectations with the release of a cryptic teaser for its upcoming documentary, “Bob Ross: Happy Accidents, Betrayal & Greed,” directed by Joshua Rofé. The clip is short, just 35 seconds long, and features a single still image of Ross at his easel as text appears overlaid on top of him. It reads, “We want to show you the trailer for “Bob Ross: Happy Accidents, Betrayal & Greed. But we can’t.” As the last three words appear, the image of Ross fades away.
Then a voice –– we’re given no clue as to whose it might be –– says “I’ve been wanting to get this story out for all these years.” The text on screen returns, telling viewers they can “Find out why August 25.”